|
KMID : 0123420020070030354
|
|
Korean Journal of Community Nutrition
2002 Volume.7 No. 3 p.354 ~ p.360
|
|
|
A Conjoint-Based Approach to Analyze the Importance of Brand Choice Attributes: Pizza Restaurant Cases
|
|
양일선/Yang IS
채인숙/이민아/신서영/차진아
|
|
|
Abstract
|
|
|
|
|
|
|
KEYWORD
|
|
|
pizza restaurant, brand choice, trade off, conjoint analysis
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|